Culture, or a lack thereof, is one of the reasons why most new ventures fail.
Culture is often discounted as a touchy-feely component of business that belongs to HR.
It is not something intangible - it's not a vibe or the studio "look and feel". Culture is one of the most crucial drivers that has to be nurtured to ensure sustainable success.
The original quote, "Culture eats strategy for breakfast", seems to be attributable to Mark Fields of the Ford Motor Company and he attributed it to management "guru" Peter Drucker, although the exact quote by him is not easily found.
Organisations are starved of fresh and promising ideas on a daily basis because they have failed to lay a strong foundation where those ideas can grow, develop, and produce market growth innovation.
Culture creates the foundation for strategy and will either be a company's greatest asset or liability.
All of these are variations on a single, beautiful concept: the culture of a group fuels the countless small actions and interactions that propel an organisation into a sustainable future.
While culture has many aspects and manifestations, its core should include a clear sense of purpose and shared values that guide decision making across the organisation.
In terms of company development, so called team "building" is vital not only for the immediate experience of the activities performed by the team, but also for the group skills, communication and the bonding that results.
In a world where so much attention is focused on making the client happy, organisations can sometimes forget about their lifeblood : the teams that provide the expertise, energy and enthusiasm without which nothing useful would ever get done.
More than the sum of it's parts : a team must be more than a collection of individuals working together.
A team that works well together is more effective, more productive, and more successful - not to mention happier and a delight to work alongside.
Establishing and developing bonds can be tricky, especially when cliche team-building sessions tend to induce more eye-rolls among team "mates" than high-fives.
When companies keep their activities aligned with their values, they naturally attract talented and enthusiastic people.
Team members are inspired to go the extra mile for customers.
Having collaborated with D4D on the Abalimi project in 2014 and 2015, TwoForty Square was the perfect choice of studio for the Hexagonal team in 2015.
Also based at TwoForty Square are the Design for Development (D4D) - a passionate mix of graphic designers who share a passion for people and realising human rights.