Many argue that copywriting is the most essential element in defining your brand. Their argument is difficult to dispute.
Copywriting is written content conveyed through online media and print materials.
"Copy" is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
In the world of copywriting it is headlines that matter most of all.
Most writing designed to persuade sinks or swims right off the bat. Whether the title of a magazine article or the headline of a website page, your (potential) readers invariably make snap decisions based on a quick scan of the top of the page. If the headline is not catchy then they move on. Sounds obvious when you say it out loud.
More often than not, they will simply move on to something else unless you grab them with an excellent headline.
David Ogilvy's Rolls Royce advert is considered to be one of the most famous headlines of all time.
Precisely the same techniques that were effective in the 1970's should still be applied today. Whether it be blog headings, homepage call-to-actions or email newsflash subject lines. Geniuses most certainly do transcend time.
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