Our twenty first century society is suffering from acute information overload.
We are constantly bombarded with new info-graphics, facts, stats, figures, stories, theories and other demands on our attention. We continue to expect our brains to process higher and higher volumes of data - but there is a cost : This deluge eventually leads to information overload.
Symptoms of information overload include absent mindedness, poor decision making, lowered efficiency, a suppressed capacity for creative thought and even a drop in IQ.
Rule #1 : At the centre of your organisation should be your database.
It doesn't matter how quickly technology changes, your database will always be the most consistent, central and valuable asset.
It is far too easy nowadays to get swept along with the latest fads such as social media and mobile apps without considering how these tools fit into your data/content "Ecosystem".
Before committing any time and money ask yourself the question - "Is my social media strategy ultimately enriching my database or someone else's?".
Most often the answer to this question is the latter. Companies plough excessive resources into creating content for Facebook without considering an enterprise-wide content strategy.
Your data must always be the focal point.
The Hexagonal Database has been designed to simplify information management in a way that is immediately intuitive to business leaders and their support teams.
To find out more about the Hexagonal Database contact firstname.lastname@example.org.